General Motors Explorers - Advertising and Marketing for the Geo Storm

Competition group winner of Advertising and Marketing campaign based on the General Motors Camaro Z28. The "Feel the Heat" advertisement was featured at the Detroit Autorama, 1990. 

This was an advertisement I produced in 1991 for the Chevrolet Geo Storm while interning with Advertising Agency Lintas: Campbell - Ewald located in Warren, Michigan.  

General Motors Technical Center is home to the Learning for Life Explorer Program, where students between the ages of 14 and 20 have an opportunity to gain practical knowledge and experience in several careers pertaining to the automotive industry. For more than 20 years, Bob Mayer, United Auto Workers Local 160 member, has been involved in the Explorer Post program at the GM Technical Center, along with Local 1869, Design Center Trim Department.

There are approximately eight Explorer posts on campus that help spawn future designers, engineers and skilled trade workers. Some of these posts include auto body paint and engineering, engine dynamometers, rapid prototype, auto design, and maintenance, to name a few. The Explorer Post program is the young-adult division of the Boy Scouts of America, although participants are not required to be Boy Scouts.

The Design Center Explorer Post is a six-month program that runs from October through March. Thirty-three students are exposed to design, sketching techniques and mentors, who will provide students with the proper tools and guidance to develop their natural skills. Additionally, these students will have an opportunity to interact with students from the Design Center Pre-Production Operations (PPO) Painting and Trim Explorer’s post and their HHR rebuild that will be on display at the March 2007 Detroit Autorama.

This program was designed to increase awareness of opportunities in Industrial Design and is one venue to inspire interest in the automotive design field.